21 checks before your contractor website can win enquiries.
Use this to review whether your website is clear, trustworthy, mobile-friendly, and ready for customers who are comparing local contractors online.
Score your website
Give yourself one point for each item your current site handles well. Be strict. A vague mention or hidden phone number does not count.
First impression
- The homepage says what trade you do within the first few seconds.
- The site looks current, not abandoned or half-finished.
- Photos match the kind of work you actually want to win.
- The main call to action is obvious on desktop and mobile.
Mobile enquiry path
- Phone number or enquiry button is easy to tap.
- Forms are short enough for a customer to complete on a phone.
- Text is readable without pinching or zooming.
- Important pages load quickly on mobile data.
Trust signals
- Reviews, testimonials, or proof points are visible.
- Licenses, insurance, or trade credentials are mentioned where relevant.
- Service areas are clear and believable.
- Contact details match the business and do not look anonymous.
Google readiness
- Page titles explain the trade and location/service clearly.
- The site has a sitemap and can be crawled by Google.
- Main services have their own sections or pages.
- The site is connected to Search Console once live.
Conversion basics
What your score means
0-8 points
Leaking enquiries
The site probably creates doubt or makes contact too hard. Fix trust, mobile layout, and service clarity first.
9-15 points
Usable but thin
The basics are there, but the site needs stronger proof, clearer service pages, or a better call-to-action path.
16-21 points
Ready to improve
The site is in decent shape. The next gains usually come from niche pages, better examples, and tighter tracking.
Want us to build the stronger version?
WebDoneNow builds fast, professional sites for trades and home service businesses with the basics in place from day one.